Wednesday, October 29, 2008

The 1950 King of CustomCars - The Merc

Engine Specifications
RATING:

The 1950 Mercury 8 cylinder, V-type, L-head engine develops 110-hp at 3600 rpm. Maximum torque: 200 foot pounds at 2000 rpm. Taxable hp., 32.5. Bore, 3 3/16 in. stroke, 4 in. Total displacement, 255.4 cu. in. Three point rubber mounting. Compression ratio, 6.8 to 1. Counter-balanced crankshaft with 3 main bearings. Heat treated aluminium alloy pistons with steel struts. Two compression and two oil rings. Alloy steel exhaust valve inserts for long life. One piece valve guides.
LUBRICATION:
Gear type oil pump. Forced feed to all crankshaft and camshaft bearings. Heavy duty oil filter. Sludge traps in crankshaft. Positive crankcase ventilation to reduce moisture condensation. Oil capicity, 5 quarts.
COOLING SYSTEM:
Full flow system circulates all coolant through block and cylinder heads, for uniform cooling and longer engine life. Two high velocity water pumps. Long water jacket warms oil in cold weather - cools oil on long drives. Silent fan. Coolant capacity 22.25 quarts.
FUEL SYSTEM:
Fuel tank capacity 19 1/2 gallons. Camshaft driven diaphragm-type fuel pump. Automatic choke. Oil bath air cleaner*. New dual-downdraft "Econ-O-Miser" carburetor, concentric type, Checks vapor lock, saves fuel.
ELECTRICAL SYSTEM:
Battery, 17 plate, 100-ampere hour. High capicity generator with automatic voltage control. Automatic spark. Single breaker distributor.
Chassis Specifications
FRAME:
Heavy steel, cold-riveted and welded. X-member frame with K reinforcement bracing. Frame for convertible reinforced to provide even greater rigidity and strength.. Wheelbase, 118 inches. Over-all length, 207 inches; station wagon 214 inches.
BODY:
All steel., heavily reinforced with welded steel floor. Insulated against noise and heat. Roomy luggage compartment with counter-balanced lid.
WHEEL SUSPENSION:
Front, independent coil springs, with hydraulic shock absorbers inside. Stabilizer bar to reduce roll. Rear, extra-long longitudinal semi-eliptic leaf springs, with full length liners which require no lubrication. Telescopic shock absorbers mounted "sea-leg"fashion to reduce vertical shock and sidesway.
DRIVE:
Single dry-plate clutch with low pedal pressure. Standard 3/1-speed silent transmission with synchronizers to provide quiet shifting. Hotchkiss rear drive with semi-floating rear axle and hypoid-type ring gear and pinion. Gear ratio, 3.9 to 1. Integral hub and axle. rear wheel bearings permanently lubricated. Touch-O-Matic Overdrive* reduces enging speed 24%, saving engine wear, fuel, and oil. Axle ratio for Overdrive is 4.27:1

BRAKES:
"Duo-servo" type, four-wheel hydraulic brakes. "Auto-action" decreases pedal pressure required for quick straight line stops. Cable-type parking brakes on rear wheels.
TIRES:
Super-balloon 7.10 x 15 tires are mounted on pressed steel wheels with extra wide rims for safety and riding comfort.
* Optional equipment at extra cost. White side-wall tires and rear fender shields available also at extra cost.

THESE SPECIFICATIONS WERE IN EFFECT AT THE TIME THE BROCHURE WAS APPROVED FOR PRINTING. MERCURY DIVISION OF THE FORD MOTOR COMPANY, DETROIT, MICHIGAN, WHOSE POLICY IS ONE OF CONTINOUS IMPROVEMENT, RESERVES THE RIGHT, HOWEVER, TO DISCONTINUE OR CHANGE AT ANY TIME, SPECFICATIONS, DESIGN, OR PRICES WITHOUT NOTICE AND WITHOUT INCURRNG ANY OBLIGATION.

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